Homegrown Private Practice: Building a Therapy Business with Intention and Care
Starting a private practice is more than just a business decision—it’s a commitment to creating a space for healing, liberation, and sustainability. Homegrown Private Practice is a comprehensive, values-driven guide designed to help therapists navigate the logistics, financial planning, branding, and ethical considerations of launching and sustaining a private practice.
Written by Keanu M. Jackson, LCSW (he/him), a queer, Black therapist and the founder of Homebody Psychotherapy, this guide blends practical strategies with personal insight, offering a roadmap for therapists who want to build a business rooted in care, authenticity, and intentionality.
What You’ll Learn:
✔ How to structure your practice (PLLC, sole proprietorship, EIN, business banking)
✔ Financial management essentials, including pricing, budgeting, and tax planning
✔ Choosing the right EHR system and handling insurance credentialing
✔ Marketing and branding your practice authentically
✔ Networking without compromising your values
✔ Avoiding common pitfalls and building a practice that truly supports you
Whether you're just starting out or refining your existing private practice, this guide is designed to demystify the process and provide actionable steps to create a sustainable, aligned, and thriving therapy business.
Download it for free and start building a private practice that feels like home.
Starting a private practice is more than just a business decision—it’s a commitment to creating a space for healing, liberation, and sustainability. Homegrown Private Practice is a comprehensive, values-driven guide designed to help therapists navigate the logistics, financial planning, branding, and ethical considerations of launching and sustaining a private practice.
Written by Keanu M. Jackson, LCSW (he/him), a queer, Black therapist and the founder of Homebody Psychotherapy, this guide blends practical strategies with personal insight, offering a roadmap for therapists who want to build a business rooted in care, authenticity, and intentionality.
What You’ll Learn:
✔ How to structure your practice (PLLC, sole proprietorship, EIN, business banking)
✔ Financial management essentials, including pricing, budgeting, and tax planning
✔ Choosing the right EHR system and handling insurance credentialing
✔ Marketing and branding your practice authentically
✔ Networking without compromising your values
✔ Avoiding common pitfalls and building a practice that truly supports you
Whether you're just starting out or refining your existing private practice, this guide is designed to demystify the process and provide actionable steps to create a sustainable, aligned, and thriving therapy business.
Download it for free and start building a private practice that feels like home.